Cheers First Class Campaign
Objective: To increase exposure of the Cheers brand and first-class sofa products on short video platforms, with an exposure goal of 40 million views.
Result: The Cheers first-class sofa hashtag topic we created gained great exposure with an actual view count of 150 million, 275% above the target; The Cheers official account’s followers increased by 110,000, and likes increased by 1 million. Visitors to the Cheers store increased by 20% and purchase leads increased by 161%
1. Top influencer videos gained over 1 million likes, reaching a majority of their followers.
2. The creative featuring an interaction between a detective and Cheers went viral, the first highly popular video for the Cheers account.
3. In the comments, the audience actively mentioned and discussed the Cheers brand. As they shared the video with friends —— brand awareness improved.